A1 Vajb

Society today wants to categorize young people as soon as possible, but for them, the opposite is important – to explore, make mistakes, experiment, and not be limited by unnecessary labels. Only in this way can they find out who they are, what they desire, and what they don't. With the new A1 Vajb platform, young people are encouraged to resist society's definitions and experiment in various areas. In the main video commercial, we meet a protagonist who doesn't let labels define her and experiments with everything – music, fashion, makeup, love, etc. Additional to the image part of the campaign, we have also added product communication that encourages young people to experiment with entertaining content included in the mobile package. A1 Vajb enables them to choose the desired platform – HBO Max, VOYO, or Deezer, where they can find a wide range of content, allowing them to listen to or watch something one day and something completely different the next day.