A1 Vajb
Playbook

Every brand needs a brand book, but not every brand has such a strong vibe that it’s already in its name. Vibe is music, and music is life. That is why, we created A1 Vajb Playbook, a hybrid between a vinyl record and a book. The content is contained in the book inside the cover, except for the brand manifesto, which may be played on a record player.  

The brand has a youthful personality, which is heavily reflected in the design – with its maximalist collages and other gen Z motives, combined with grainy gradients and bold typography. Even though it's not designed for communication with the outside world, it's still essential that everyone who works with the brand has the same vibe.